🎯 Research Objective
General objective: Analyze how the press conferences of the Ministry of Health and the Office of the Presidency operated as public communication systems during the pandemic, articulating informational, organizational, and persuasive functions.
📘 Book
📚 Peer-reviewed Articles
- Larrosa-Fuentes, J. S. (2020).
Comunicación pública del gobierno federal mexicano en el contexto del COVID-19. Análisis Plural, 233–245.
📗 Book Chapters
- González Hernández, D., Larrosa-Fuentes, J. S., & Paláu Cardona, M. S. (2022).
Educational TV in Mexico During COVID-19: The Case of Aprende en Casa II and the Mix with Entertainment.
In Y. Friesem, U. Raman, I. Kanižaj, & G. Y. Choi (Eds.),
The Routledge Handbook of Media Education Futures Post-Pandemic (pp. 345–354). Routledge.
📢 Project Presentations
- Larrosa-Fuentes, J. S. (2024). An infrastructural reconversion for the production and distribution of knowledge about an unknown virus. LASA 2024, Bogotá, Colombia.
- Larrosa-Fuentes, J. S., et al. (2021b). Combating COVID-19 Through Public Communication: Mexico’s Ministry of Health Press Conferences as a Case Study. APSA Political Communication Preconference, “Communicating COVID” (virtual).
- Larrosa-Fuentes, J. S., et al. (2021a). La comunicación pública del gobierno mexicano como estrategia de combate al COVID-19. LASA 2021 (virtual).
- Larrosa-Fuentes, J. S., Blas Alvarado, P., Gómez Rodríguez, J., Media Ramírez, R., Orozco Murillo, R., Paláu Cardona, M. S., & Toxtle Tlachino, A. (2020). Thick description of a communication system: Mexico’s COVID-19 press conferences. XXXI AMIC National Meeting (virtual).
🧪 Methodology
- Live ethnography of official press conferences (Ministry of Health and Office of the Presidency).
- Grounded theory is the guiding research approach.
- Narrative and discourse analysis.
👤 Project Authors
- Juan S. Larrosa-Fuentes — Project lead (larrosa [at] iteso.mx).
- Julia Verónica Gómez Rodríguez
- Rosalía Orozco Murillo
- Magdalena Sofía Paláu Cardona
Last updated: October 2025