Political Communication & Elections

Since 2006, I have participated in multiple research projects to understand how communication—across its levels and dimensions—structures politics during electoral processes. I have coordinated and taken part in research on Mexico’s federal and local elections in 2006, 2012, 2015, 2018, 2021, and 2024. I also conducted an ethnography of the 2016 United States presidential election as part of my doctoral dissertation. I currently lead a collaborative research project on political rallies during Mexico’s 2024 presidential election (see project page).

Publications and research outputs

2025
Larrosa-Fuentes, Juan S., Magdalena Sofía Paláu Cardona and María I. Quinn Cervantes.
“Innovations and challenges in political communication: hybrid systems and digital culture in the 2024 presidential campaigns”
[Original title: “Innovaciones y desafíos en la comunicación política: sistemas híbridos y cultura digital en las campañas presidenciales de 2024”].
Virtualis (Mexico) 17(30): I–VI.
DOI: 10.46530/virtualis.v16i29.486
article
2024
Echeverría, Martín, and Juan S. Larrosa-Fuentes.
“Markets, Regions and Journalistic Quality: Evaluation of the Performance of Print and Digital Media in Mexico during an Electoral Process”.
Brazilian Journalism Research 20(1): e1629.
article
2023
Larrosa-Fuentes, Juan S.
“Political rallies as assemblages for transportation and communication: the case of the 2016 Democratic presidential campaign”.
Mobilities, 1–15.
DOI: 10.1080/17450101.2023.2257395
article
2023
Larrosa-Fuentes, Juan S., and María Magdalena Sofía Paláu Cardona.
“Problems in the production of political–journalistic knowledge during an election: between partisan overrepresentation and the crisis of the press”
[Original title: “Problemas en la producción de conocimiento político-periodístico durante una elección: entre la sobrerrepresentación partidista y la crisis de la prensa”].
In Jalisco Elections 2021: Findings and considerations
[Original book title: Elecciones en Jalisco 2021: Hallazgos y consideraciones],
edited by Ruth Elizabeth Prado Pérez and Jorge E. Rocha Quintero, 15–31. Guadalajara: ITESO.
DOI: 10.31391/2xc4n870.4
book chapter
2022
Larrosa-Fuentes, Juan S.
“Representations of Latinos in a Democratic Party Campaign in the United States: Identity Ownership, Narratives, and Values”.
Latin American Research Review, 1–14.
article
2021
Larrosa-Fuentes, Juan S.
“The digital transformation of political campaigns: the case of the 2018 Jalisco gubernatorial election”
[Original title: “La transformación digital de las campañas políticas: el caso de las elecciones al gobierno de Jalisco en 2018”].
In Jalisco Elections 2018: Findings and considerations
[Original book title: Elecciones en Jalisco 2018: hallazgos y consideraciones],
edited by Ruth Elizabeth Prado Pérez and Jorge E. Rocha Quintero, 65–79. Guadalajara: ITESO.
book chapter
2020
Larrosa-Fuentes, J. S.
Political Talk, Conversation, Discussion, Debate, or Deliberation? An Interpersonal Political Communication Definition and Typology.
Global Media Journal México 17(33): 1–19.
DOI: 10.29105/gmjmx17.33-1
article
2020
Larrosa-Fuentes, J. S., & García Chávez, M. T.
Controlled interactivity between political elites and citizens: public dialogues on Facebook during the 2018 Jalisco electoral campaigns.
Virtualis 11(21): 179–198.
Link: revistavirtualis.mx
article
2017
Larrosa-Fuentes, J. S.
Communication and the Body Politic: Hillary Clinton’s 2016 Presidential Campaign in Philadelphia’s Latino Community.
Doctoral dissertation, Temple University, Philadelphia.
dissertation
2017
Larrosa-Fuentes, J. S.
The perfect storm that brought Trump to power: elections as a critical juncture for the U.S. political communication system
[Original title: “La tormenta perfecta que llevó a Trump al poder: las elecciones como una coyuntura crítica para el sistema de comunicación política estadounidense”].
Análisis Plural, 127–140.
essay
2017
Larrosa-Fuentes, J. S.
Deliberation and Conversation Between Political Elites and Social Media Users During Guadalajara’s Election: A Political Communication Systems Approach.
Trípodos (39): 109–125.
article
2016
Larrosa-Fuentes, J. S.
A Bilingual Campaign: Clinton’s Latino Political Communication.
In D. G. Lilleker (Ed.), US Election Analysis 2016: Media, Voters, and the Campaign (p. 43). Poole, England: The Centre for the Study of Journalism, Culture, and Community.
book chapter
2016
Larrosa-Fuentes, J. S.
The debate about electoral debates on Twitter during the 2015 campaigns for mayor of Guadalajara
[Original title: “El debate de los debates electorales en Twitter durante las campañas a presidente municipal de Guadalajara, 2015”].
In M. M. S. Paláu Cardona (Ed.), Media and the right to information in Jalisco, 2015
[Original book title: Medios de comunicación y derecho a la información en Jalisco, 2015]
(pp. 87–103). Guadalajara: ITESO.
book chapter
2016
Larrosa-Fuentes, J. S.
Not everyone can—and not everyone wants to—participate: use and exploitation of the material infrastructure of the political communication system on the Internet during Guadalajara’s 2015 electoral process
[Original title: “Ni todos pueden ni todos quieren participar. Uso y explotación de la infraestructura material del sistema de comunicación política en Internet durante el proceso electoral de Guadalajara 2015”].
In M. M. S. Paláu Cardona (Ed.), Media and the right to information in Jalisco, 2015
[Original book title: Medios de comunicación y derecho a la información en Jalisco, 2015]
(pp. 75–86). Guadalajara: ITESO.
book chapter
2014
Larrosa-Fuentes, J. S.
Twitter messages during a gubernatorial election: horizontal communication, self-referential discourse, and scarce public dialogue
[Original title: “Los mensajes en Twitter durante una elección a gobernador: comunicación horizontal, autorreferencial y escasez de diálogo público (inglés)”].
Global Media Journal México 11(22): 42–60.
article
2013
Larrosa-Fuentes, J. S., & Paláu Cardona, S. (Eds.).
Analysis of Jalisco’s political communication system during gubernatorial campaign periods
[Original title: Análisis del sistema de comunicación política de Jalisco durante las campañas electorales a gobernador].
Guadalajara: ITESO, Department of Sociocultural Studies.
report

Note: text is in Spanish.
2013
Larrosa-Fuentes, J. S., & Paláu Cardona, S.
The communication battles of the 2012 Jalisco elections
[Original title: Las batallas comunicativas en las elecciones de 2012 en Jalisco].
Guadalajara. (Unpublished)
unpublished

Note: text is in Spanish.
2013
Duarte, L., & Larrosa-Fuentes, J. S.
Virtual communities and elections
[Original title: “Comunidades virtuales y elecciones”].
Guadalajara: ITESO, Department of Sociocultural Studies.
report

Note: text is in Spanish.