{"id":343,"date":"2014-10-04T07:29:13","date_gmt":"2014-10-04T11:29:13","guid":{"rendered":"http:\/\/www.juan-larrosa.com\/?p=343"},"modified":"2018-05-06T10:47:09","modified_gmt":"2018-05-06T14:47:09","slug":"just-published-manual-for-media-observation","status":"publish","type":"post","link":"https:\/\/www.juan-larrosa.com\/en\/just-published-manual-for-media-observation\/","title":{"rendered":"Manual for Media Observation"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/09\/Manual-para-la-observaci%C3%B3n-de-medios.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"300\" data-permalink=\"https:\/\/www.juan-larrosa.com\/en\/books\/manual-para-la-observacion-de-medios\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/09\/Manual-para-la-observaci%C3%B3n-de-medios-e1742940558115.jpg?fit=259%2C339&amp;ssl=1\" data-orig-size=\"259,339\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Manual para la observaci\u00f3n de medios\" data-image-description=\"&lt;p&gt;Manual para la observaci\u00f3n de medios&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/09\/Manual-para-la-observaci%C3%B3n-de-medios-e1742940558115.jpg?fit=631%2C826&amp;ssl=1\" class=\"alignleft size-medium wp-image-300\" src=\"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/09\/Manual-para-la-observaci%C3%B3n-de-medios-229x300.jpg?resize=229%2C300\" alt=\"Manual para la observaci\u00f3n de medios\" width=\"229\" height=\"300\" \/><\/a>A couple of weeks ago was launched <em><a href=\"http:\/\/www.publicaciones.iteso.mx\/libro.php?id=245\">Manual for Media Observation<\/a><\/em>, a book that I wrote with Sofia Pal\u00e1u. I am very proud of this book because\u00a0it is the wrap up of almost a decade of teaching and researching at <a href=\"http:\/\/portal.iteso.mx\/portal\/page\/portal\/ITESO\">ITESO University<\/a>.<\/p>\n<p>The general objective of this book is to organize a set of methodological approaches to study local media systems. This methodological knowledge was constructed and tested in different courses for undergraduate students in the <a href=\"http:\/\/www.cienciasdelacomunicacion.iteso.mx\">Communication Sciences<\/a> program. Mainly, these courses analyze mediate communication from historical, legal, political, sociological, economic, and cultural dimensions. Also, these methodological tools are in the core of the daily work of ITESO\u2019s media observatory.<\/p>\n<p>Throughout this book, the reader will find the steps for documenting the history of a newspaper, a radio station, or a media system. Also, the reader will obtain the instructions to make a media census and for analyzing the contents that regularly circulate through the media.<\/p>\n<p>The book <em>Manual for Media Observation<\/em> is available in the <a href=\"http:\/\/www.publicaciones.iteso.mx\/libro.php?id=245\">ITESO\u2019s bookstore<\/a> and <a href=\"http:\/\/www.amazon.com\/Manual-para-observaci%C3%B3n-medios-Spanish-ebook\/dp\/B00O2ES83Q\/ref=sr_1_1?ie=UTF8&amp;qid=1412256181&amp;sr=8-1&amp;keywords=Manual+para+la+observaci%C3%B3n+de+medios\">Amazon (Kindle version)<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Index<\/strong><\/p>\n<ol>\n<li><a href=\"http:\/\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/09\/Larrosa.Los-observatorios-de-medios-como-espacios-de-investigaci%C3%B3n.pdf\">The media observatories as spaces for research, education, communication, citizen participation, and advocacy<\/a>.<\/li>\n<li>Media Communication System&#8217;s\u00a0History.<\/li>\n<li>Media Communication Systems and its Units.<\/li>\n<li>The Characteristics of the Contents that Circulate Through Media Systems.<\/li>\n<li>News Agenda and News Coverage in the Media<\/li>\n<li>Towards the Consolidation of Media Observatories in Latin America<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">A couple of weeks ago was launched Manual for Media Observation, a book that I wrote with Sofia Pal\u00e1u. I am very proud of this book because\u00a0it is the wrap up of almost a decade of teaching and researching at ITESO University. The general objective of this book is to organize a set of methodological approaches to study local media&hellip; <a href=\"https:\/\/www.juan-larrosa.com\/en\/just-published-manual-for-media-observation\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[151,150,1],"tags":[174,176,179,182,181],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-observatories","category-new-release","category-uncategorized","tag-iteso-en","tag-juan-s-larrosa-fuentes-en","tag-manual-for-media-observation","tag-media-observatories","tag-new-release","xfolkentry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/10\/Manual-para-la-observaci%C3%B3n-de-medios-copy.jpg?fit=1264%2C726&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":715,"url":"https:\/\/www.juan-larrosa.com\/en\/18-anos-de-gobiernos-panistas-en-jalisco\/","url_meta":{"origin":343,"position":0},"title":"18 Years of PAN&#8217;s Party Government in Jalisco","author":"Juan S. Larrosa-Fuentes","date":"9 May, 2016","format":false,"excerpt":"In February 2013, QITESO: Critical Media Analysis and Public Policy and Management Master\u2019s of ITESO University, convened various professors and scholars to conduct an initial analysis and balance on the eighteen years of government of the PAN in Jalisco. After this collective work of analyzing the PAN as a political\u2026","rel":"","context":"In &quot;Electoral Campaigns in Mexico&quot;","block_context":{"text":"Electoral Campaigns in Mexico","link":"https:\/\/www.juan-larrosa.com\/en\/category\/political-communication\/electoral-campaigns-in-mexico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/05\/ChFvfKPWwAAgx0v-1.jpg-large-copy-1-e1462810138987.jpg?fit=500%2C388&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":976,"url":"https:\/\/www.juan-larrosa.com\/en\/una-agenda-para-los-observatorios-de-medios-en-mexico\/","url_meta":{"origin":343,"position":1},"title":"A Research-Agenda for Media Observatories in Mexico","author":"Juan S. Larrosa-Fuentes","date":"30 April, 2017","format":false,"excerpt":"This article was published in Revista Z\u00f3calo (May, 2017). If you want to read the article, click here. \u00a0 In historical terms, media observatories were born in the late 1990s in Brazil and at the beginning of the following decade, in 2002, at the World Social Forum. However, the ideas\u2026","rel":"","context":"In &quot;Media Observatories&quot;","block_context":{"text":"Media Observatories","link":"https:\/\/www.juan-larrosa.com\/en\/category\/media-observatories\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":393,"url":"https:\/\/www.juan-larrosa.com\/en\/guadalajaras-newspapers-structure-1990-2010\/","url_meta":{"origin":343,"position":2},"title":"Guadalajara\u2019s Newspapers Structure: 1990-2010","author":"Juan S. Larrosa-Fuentes","date":"7 January, 2015","format":false,"excerpt":"In 2012 I defended my masters dissertation within the University of Guadalajara. This dissertation is devoted to the understanding of a local communication system, such as the newspapers of Guadalajara. This has been a long task and I am still working on this research process. \u00a0 After presenting my dissertation\u2026","rel":"","context":"In &quot;Guadalajara's Communication System&quot;","block_context":{"text":"Guadalajara's Communication System","link":"https:\/\/www.juan-larrosa.com\/en\/category\/guadalajaras-communication-system\/"},"img":{"alt_text":"Abordajes al estudio de la comunicaci\u00f3n","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2015\/01\/Larrosa.Estructura-de-la-prensa-generalista-en-Guadalajara-1990-2010.Final_-e1462748179852.jpg?fit=776%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2015\/01\/Larrosa.Estructura-de-la-prensa-generalista-en-Guadalajara-1990-2010.Final_-e1462748179852.jpg?fit=776%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2015\/01\/Larrosa.Estructura-de-la-prensa-generalista-en-Guadalajara-1990-2010.Final_-e1462748179852.jpg?fit=776%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2015\/01\/Larrosa.Estructura-de-la-prensa-generalista-en-Guadalajara-1990-2010.Final_-e1462748179852.jpg?fit=776%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":897,"url":"https:\/\/www.juan-larrosa.com\/en\/new-article-within-tipodos-monograph-on-social-networks-politics-and-democracy-towards-hybrid-political-communication\/","url_meta":{"origin":343,"position":3},"title":"New article within Tipodos&#8217; monograph on Social Networks, Politics and Democracy. Towards Hybrid Political Communication","author":"Juan S. Larrosa-Fuentes","date":"24 March, 2017","format":false,"excerpt":"In recent weeks the Catalonian journal Tripods published the monograph \"Social Networks, Politics and Democracy. Towards Hybrid Political Communication,\" where was released my article \"Deliberation and Conversation between Political Elites and Social Media Users during Guadalajara\u2019s Election: a Political Communication Systems\u2019 Approach.\" The abstract of the article is the following:\u2026","rel":"","context":"In &quot;Electoral Campaigns in Mexico&quot;","block_context":{"text":"Electoral Campaigns in Mexico","link":"https:\/\/www.juan-larrosa.com\/en\/category\/political-communication\/electoral-campaigns-in-mexico\/"},"img":{"alt_text":"Revista Tr\u00edpodos","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/03\/cover_issue_12_es_ES.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":791,"url":"https:\/\/www.juan-larrosa.com\/en\/two-articles-on-political-communication-and-the-2015-mid-term-elections-in-mexico\/","url_meta":{"origin":343,"position":4},"title":"Two Articles On Political Communication and the 2015 Mid-Term Elections in Mexico","author":"Juan S. Larrosa-Fuentes","date":"9 September, 2016","format":false,"excerpt":"\u00a0 Larrosa-Fuentes, J. S. (2016). The Discussion of Electoral Debates on Twitter During the Campaigns for Mayor of Guadalajara, 2015. In M. M. S. Pal\u00e1u Cardona (Ed.), Report on the Media and Right to Information in Jalisco, 2015 (pp. 87\u2013103). Guadalajara: ITESO. \u00a0 Larrosa-Fuentes, J. S. (2016). Use and Exploitation\u2026","rel":"","context":"In &quot;Electoral Campaigns in Mexico&quot;","block_context":{"text":"Electoral Campaigns in Mexico","link":"https:\/\/www.juan-larrosa.com\/en\/category\/political-communication\/electoral-campaigns-in-mexico\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-09-at-3.29.24-PM.png?fit=960%2C680&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-09-at-3.29.24-PM.png?fit=960%2C680&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-09-at-3.29.24-PM.png?fit=960%2C680&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-09-at-3.29.24-PM.png?fit=960%2C680&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2203,"url":"https:\/\/www.juan-larrosa.com\/en\/last-one-out-turn-off-the-lights-farewell-to-social-media\/","url_meta":{"origin":343,"position":5},"title":"Last One Out, Turn Off the Lights: Farewell to Social Media","author":"Juan S. Larrosa-Fuentes","date":"13 November, 2024","format":false,"excerpt":"For months now, I've been mulling over an idea and finally decided to pursue it: I will leave virtual platforms, stop creating content for them, abandon conversations, and end the endless search for things to read in these spaces. It all started while I was reading a graduate thesis about\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p4Hsnc-5x","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":4,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/343\/revisions"}],"predecessor-version":[{"id":1187,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/343\/revisions\/1187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/media\/698"}],"wp:attachment":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/media?parent=343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/categories?post=343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/tags?post=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}