{"id":2968,"date":"2026-05-05T16:08:04","date_gmt":"2026-05-05T22:08:04","guid":{"rendered":"https:\/\/www.juan-larrosa.com\/?p=2968"},"modified":"2026-05-05T16:12:01","modified_gmt":"2026-05-05T22:12:01","slug":"time-and-generative-arificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.juan-larrosa.com\/en\/time-and-generative-arificial-intelligence\/","title":{"rendered":"Time and Generative Arificial Intelligence"},"content":{"rendered":"<p>By Juan Larrosa, May 4, 2026<\/p>\n<p>On November 30, 2022, a significant portion of humanity became aware, for the first time, of what generative artificial intelligence means. That day marked the mass release of ChatGPT, which, although it had existed since 2018, only began to gain widespread popularity at that point. Soon after, other systems such as Gemini, DeepSeek, Anthropic, and many more emerged. Since then, public conversation and the collective imagination have been captured by the idea of a future immersed in this technology.<\/p>\n<p>Like many others, this technology is a tool that assists with countless human tasks. It enables faster calculations, which has accelerated the pace of medical research around the world. In law firms, these tools have become voracious readers of legal documents. In tech companies, machines are programming at full speed, leaving even some of the most skilled engineers in this field behind.<\/p>\n<p>In this brief overview of how this technology has transformed human activity, one element stands out: time. Across all these activities, professions, and forms of work, the possibility emerges to do things more quickly. Just a few decades ago, when a question arose, one had to consult a dictionary or an encyclopedia, which involved going to a bookshelf or library, taking out a book, searching for an entry, and reading extensively to find the information. Twenty years ago, Google and, later, Wikipedia reduced that time, but searches could still take several minutes. Today, it is enough to take out a mobile phone and ask a question to a chat system.<\/p>\n<p>In the minds of the creators of generative AI\u2014often aligned with a pro-technology vision\u2014a future is imagined in which humans can do things faster and, moreover, delegate work to machines while devoting themselves to leisure and contemplation. It does not sound bad in a historical moment marked by widespread burnout and work addiction (though, to be fair, this runs counter to the capitalist inertia driving this technological movement).<\/p>\n<p>However, in the history of technology, such utopias have rarely materialized. It is enough to recall the broken promises of openness, transparency, and democratization that accompanied the early days of the internet and later the rise of Web 2.0.<\/p>\n<p>From this skeptical standpoint, I wonder whether there is a limit to the human brain\u2019s capacity to process information at ever-increasing speeds and, at the same time, to the dependency created by instant answers. It is a relief to know that a machine can quickly draft the emails we once wrote ourselves; however, we often forget that everyone has access to the same tool, and the time it saves us is directly proportional to the increase in the number of emails it produces. What happens with email happens in many other areas: there is an oversaturation of information that our brains can barely process.<\/p>\n<p>I will end with the topic I usually address in this space: politics. What will the world look like in which vast amounts of information are processed automatically? At what point will human minds intervene to make decisions about how to allocate scarce resources or how to administer the use of force? Will there be sufficient cognitive capacity to make such decisions? In electoral processes and in recent wars\u2014two central arenas of our societies\u2014we see a great deal of artificial intelligence and very little humanity.<\/p>\n<p>This text was originally read on <em>Informativo NTR Radio<\/em>, broadcast on May 4, 2026, and hosted by journalist Sonia Serrano.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">By Juan Larrosa, May 4, 2026 On November 30, 2022, a significant portion of humanity became aware, for the first time, of what generative artificial intelligence means. That day marked the mass release of ChatGPT, which, although it had existed since 2018, only began to gain widespread popularity at that point. Soon after, other systems such as Gemini, DeepSeek, Anthropic,&hellip; <a href=\"https:\/\/www.juan-larrosa.com\/en\/time-and-generative-arificial-intelligence\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[417,416],"tags":[418,423,426,422,419,425,216,424,420,421],"class_list":["post-2968","post","type-post","status-publish","format-standard","hentry","category-ai-politics","category-artificial-intelligence","tag-artificial-intelligence","tag-communication","tag-digital-capitalism","tag-digital-culture","tag-generative-ai","tag-information-overload","tag-politics","tag-society","tag-technology","tag-time","xfolkentry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2203,"url":"https:\/\/www.juan-larrosa.com\/en\/last-one-out-turn-off-the-lights-farewell-to-social-media\/","url_meta":{"origin":2968,"position":0},"title":"Last One Out, Turn Off the Lights: Farewell to Social Media","author":"Juan S. Larrosa-Fuentes","date":"13 November, 2024","format":false,"excerpt":"For months now, I've been mulling over an idea and finally decided to pursue it: I will leave virtual platforms, stop creating content for them, abandon conversations, and end the endless search for things to read in these spaces. It all started while I was reading a graduate thesis about\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":843,"url":"https:\/\/www.juan-larrosa.com\/en\/making-sense-of-election-2016-a-political-communication-perspective\/","url_meta":{"origin":2968,"position":1},"title":"&#8220;Making Sense of Election 2016&#8221;: a Political Communication Perspective","author":"Juan S. Larrosa-Fuentes","date":"9 February, 2017","format":false,"excerpt":"Last week I attended the conference \"Making Sense of Election 2016,\" which was organized by the Aggie Agora team and the Texas A&M University. The meeting included relevant keynote speakers in the fields of political science and communication, such as Julia Azari, Daniel Kreiss, John Murphy, and Jennifer Stromer-Galley. The\u2026","rel":"","context":"In &quot;Political Communication&quot;","block_context":{"text":"Political Communication","link":"https:\/\/www.juan-larrosa.com\/en\/category\/political-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-09-at-6.27.32-AM.png?fit=1200%2C232&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-09-at-6.27.32-AM.png?fit=1200%2C232&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-09-at-6.27.32-AM.png?fit=1200%2C232&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-09-at-6.27.32-AM.png?fit=1200%2C232&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-09-at-6.27.32-AM.png?fit=1200%2C232&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":976,"url":"https:\/\/www.juan-larrosa.com\/en\/una-agenda-para-los-observatorios-de-medios-en-mexico\/","url_meta":{"origin":2968,"position":2},"title":"A Research-Agenda for Media Observatories in Mexico","author":"Juan S. Larrosa-Fuentes","date":"30 April, 2017","format":false,"excerpt":"This article was published in Revista Z\u00f3calo (May, 2017). If you want to read the article, click here. \u00a0 In historical terms, media observatories were born in the late 1990s in Brazil and at the beginning of the following decade, in 2002, at the World Social Forum. However, the ideas\u2026","rel":"","context":"In &quot;Media Observatories&quot;","block_context":{"text":"Media Observatories","link":"https:\/\/www.juan-larrosa.com\/en\/category\/media-observatories\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1295,"url":"https:\/\/www.juan-larrosa.com\/en\/analyzing-spatialization-in-newspapers-production-a-case-study-of-guadalajaras-daily-press\/","url_meta":{"origin":2968,"position":3},"title":"Analyzing Spatialization in Newspapers\u2019 Production: A Case Study of Guadalajara\u2019s Daily Press","author":"Juan S. Larrosa-Fuentes","date":"22 September, 2018","format":false,"excerpt":"From 1990 to 2010, Mexican newspapers\u2019 ownership structure changed because of globalization, digitization, and financial crises. This process coincided with the technological convergence of newsrooms. Thus, this case study employs the concept of spatialization to investigate how digital technology was used to concentrate resources and thus, to concentrate Guadalajara\u2019s (Mexico)\u2026","rel":"","context":"In &quot;Guadalajara's Communication System&quot;","block_context":{"text":"Guadalajara's Communication System","link":"https:\/\/www.juan-larrosa.com\/en\/category\/guadalajaras-communication-system\/"},"img":{"alt_text":"Especializaci\u00f3n de los peri\u00f3dicos","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/09\/Larrosa.Temple-Research-Forum-2016.jpg?fit=1067%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/09\/Larrosa.Temple-Research-Forum-2016.jpg?fit=1067%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/09\/Larrosa.Temple-Research-Forum-2016.jpg?fit=1067%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/09\/Larrosa.Temple-Research-Forum-2016.jpg?fit=1067%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/09\/Larrosa.Temple-Research-Forum-2016.jpg?fit=1067%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":801,"url":"https:\/\/www.juan-larrosa.com\/global-fusion-2016-narcos\/","url_meta":{"origin":2968,"position":4},"title":"Global Fusion 2016 \/ Narcos","author":"Juan S. Larrosa-Fuentes","date":"22 October, 2016","format":false,"excerpt":"Durante la segunda semana de octubre de 2016 se llev\u00f3 a cabo la conferencia Global Fusion. Esta conferencia, organizada por Temple University, reuni\u00f3 a un interesante grupo de acad\u00e9micos, editores y estudiantes ubicados en el gran campo de la comunicaci\u00f3n, y especialmente en los estudios culturales. Aqu\u00ed se puede consultar\u2026","rel":"","context":"In &quot;Cine&quot;","block_context":{"text":"Cine","link":"https:\/\/www.juan-larrosa.com\/category\/cine\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":810,"url":"https:\/\/www.juan-larrosa.com\/en\/global-fusion-2016-narcos\/","url_meta":{"origin":2968,"position":5},"title":"Global Fusion 2016 \/ Narcos","author":"Juan S. Larrosa-Fuentes","date":"22 October, 2016","format":false,"excerpt":"During the second week of October, Temple University organized the conference Global Fusion 2016. Global Fusion conference was held. This conference brought together an impressive group of academics, editors, and students located in the large field of communication, especially in cultural studies. Here you can download the event program. In\u2026","rel":"","context":"In &quot;Film&quot;","block_context":{"text":"Film","link":"https:\/\/www.juan-larrosa.com\/en\/category\/film\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p4Hsnc-LS","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/2968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/comments?post=2968"}],"version-history":[{"count":1,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/2968\/revisions"}],"predecessor-version":[{"id":2969,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/2968\/revisions\/2969"}],"wp:attachment":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/media?parent=2968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/categories?post=2968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/tags?post=2968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}