{"id":2786,"date":"2025-10-14T05:46:45","date_gmt":"2025-10-14T11:46:45","guid":{"rendered":"https:\/\/www.juan-larrosa.com\/?p=2786"},"modified":"2025-10-14T05:59:27","modified_gmt":"2025-10-14T11:59:27","slug":"the-morning-press-conferences-and-sheinbaum","status":"publish","type":"post","link":"https:\/\/www.juan-larrosa.com\/en\/the-morning-press-conferences-and-sheinbaum\/","title":{"rendered":"The Morning Press Conferences and Sheinbaum"},"content":{"rendered":"<p>By Juan Larrosa, October 13, 2025<\/p>\n<p>When Claudia Sheinbaum assumed the presidency, many analysts questioned whether she would maintain the practice established by Andr\u00e9s Manuel L\u00f3pez Obrador from 2018 to 2024: offering a daily morning press conference, Monday through Friday. One year later, the answer is clear \u2014 the former president\u2019s communication model not only continues but has been adapted and consolidated.<\/p>\n<p>This model \u2014 hybrid, complex, and controversial \u2014 rests on three pillars.<br \/>\nThe first consists of the morning press conferences, broadcast live from the National Palace and streamed across multiple digital platforms.<br \/>\nThe second pillar is \u201cground communication\u201d: weekend tours, visits, and rallies that allow the president to maintain direct contact with the population. In a recent documentary, Sheinbaum mentions that L\u00f3pez Obrador advised her never to stop traveling, since\u2014in his words\u2014that is the way to stay connected with the people.<br \/>\nThe third element is digital communication: the presidential team continuously produces and disseminates videos, clips, and posts that promote the image, work, and ideology of the president.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"631\" height=\"355\" src=\"https:\/\/www.youtube.com\/embed\/GZ-sviozyUA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>What has generated the most significant debate, however, are the morning press conferences themselves. Although they are called \u201cpress conferences,\u201d their logic differs from traditional journalistic practice. In most governments, press conferences are convened in response to exceptional events \u2014 a crisis, a natural disaster, or a significant announcement. The <em>ma\u00f1aneras<\/em>, by contrast, are the opposite: a daily routine.<\/p>\n<p>For that reason, they fulfill multiple functions. They serve as a space for disseminating government information and as a platform for propaganda, allowing the administration to position narratives favorable to the government and counter critical discourses \u2014 often through bias or deliberate omission.<\/p>\n<p>Moreover, they have become a hybrid arena where journalists from traditional media coexist with content creators and influencers, both sympathetic and critical, all competing for control of public discourse. In this political communication arena, the federal government has, on more than one occasion, attacked critical journalists and media outlets \u2014 sometimes harshly \u2014 which is undoubtedly one of the most troubling features of this communication strategy.<\/p>\n<p>The <em>ma\u00f1aneras<\/em> are also a ritual \u2014 a daily act, held at the same hour, meant to project the image of a government at work and of a president who rises early, works diligently, and controls the public agenda. They function simultaneously as a mechanism for internal coordination, a tool of political control, and an instrument of media dominance.<\/p>\n<p>So far, Sheinbaum has maintained the core characteristics of this model, though with a less confrontational tone toward the press. It remains to be seen how this strategy will evolve in the coming years.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2753\" data-permalink=\"https:\/\/www.juan-larrosa.com\/en\/public-communication-covid-19\/comunicacion-publica-y-politica-en-tiempos-de-covid-19_pagina_001\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001-scaled.jpg?fit=1857%2C2560&amp;ssl=1\" data-orig-size=\"1857,2560\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Comunicaci\u00f3n p\u00fablica y pol\u00edtica en tiempos de covid-19_P\u00e1gina_001\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001-scaled.jpg?fit=631%2C870&amp;ssl=1\" class=\"alignleft  wp-image-2753\" src=\"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001.jpg?resize=172%2C236&#038;ssl=1\" alt=\"\" width=\"172\" height=\"236\" srcset=\"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001-scaled.jpg?resize=218%2C300&amp;ssl=1 218w, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001-scaled.jpg?resize=743%2C1024&amp;ssl=1 743w, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001-scaled.jpg?resize=109%2C150&amp;ssl=1 109w, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001-scaled.jpg?w=1857&amp;ssl=1 1857w, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001-scaled.jpg?w=1262&amp;ssl=1 1262w\" sizes=\"auto, (max-width: 172px) 100vw, 172px\" \/>Finally, I would like to make a brief self-promotion: the book <em>Public and Political Communication in Times of COVID-19: Press Conferences in Mexico<\/em>, which I co-authored with three colleagues. In it, we analyze in depth the press conferences of L\u00f3pez Obrador and those of Hugo L\u00f3pez-Gatell, Mexico\u2019s health spokesperson during the pandemic, expanding on some of the ideas presented in this article.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>This text was originally read on the NTR Radio news program broadcast on October 14, 2025, hosted by journalist Sergio Ren\u00e9 de Dios Corona.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">By Juan Larrosa, October 13, 2025 When Claudia Sheinbaum assumed the presidency, many analysts questioned whether she would maintain the practice established by Andr\u00e9s Manuel L\u00f3pez Obrador from 2018 to 2024: offering a daily morning press conference, Monday through Friday. One year later, the answer is clear \u2014 the former president\u2019s communication model not only continues but has been adapted&hellip; <a href=\"https:\/\/www.juan-larrosa.com\/en\/the-morning-press-conferences-and-sheinbaum\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[151,150],"tags":[181,163],"class_list":["post-2786","post","type-post","status-publish","format-standard","hentry","category-media-observatories","category-new-release","tag-new-release","tag-political-communication","xfolkentry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1217,"url":"https:\/\/www.juan-larrosa.com\/en\/the-decline-of-the-industrial-press-guadalajaras-newspapers-history-1991-2011\/","url_meta":{"origin":2786,"position":0},"title":"The Decline of the Industrial Press: Guadalajara&#8217;s Newspapers History (1991-2011)","author":"Juan S. Larrosa-Fuentes","date":"17 June, 2018","format":false,"excerpt":"Larrosa-Fuentes, J. S. (2018). The Decline of the Industrial Press: Guadalajara\u2019s Newspapers History (1991-2011). In M. E. Hern\u00e1ndez Ram\u00edrez (Ed.), Mexican Studies on Journalism: Takeoff and Institutionalization (pp. 189\u2013244). Guadalajara: University of Guadalajara. This text presents a review of the political and economic history of the newspapers that circulated in\u2026","rel":"","context":"In &quot;Journalism&quot;","block_context":{"text":"Journalism","link":"https:\/\/www.juan-larrosa.com\/en\/category\/journalism\/"},"img":{"alt_text":"Estudios sobre periodismo en M\u00e9xico","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2018-06-17-a-las-11.07.12.png?fit=1200%2C978&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2018-06-17-a-las-11.07.12.png?fit=1200%2C978&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2018-06-17-a-las-11.07.12.png?fit=1200%2C978&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2018-06-17-a-las-11.07.12.png?fit=1200%2C978&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2018-06-17-a-las-11.07.12.png?fit=1200%2C978&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":810,"url":"https:\/\/www.juan-larrosa.com\/en\/global-fusion-2016-narcos\/","url_meta":{"origin":2786,"position":1},"title":"Global Fusion 2016 \/ Narcos","author":"Juan S. Larrosa-Fuentes","date":"22 October, 2016","format":false,"excerpt":"During the second week of October, Temple University organized the conference Global Fusion 2016. Global Fusion conference was held. This conference brought together an impressive group of academics, editors, and students located in the large field of communication, especially in cultural studies. Here you can download the event program. In\u2026","rel":"","context":"In &quot;Film&quot;","block_context":{"text":"Film","link":"https:\/\/www.juan-larrosa.com\/en\/category\/film\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2016\/10\/Larrosa.Netflix-Narcos-1.jpg?fit=1067%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2252,"url":"https:\/\/www.juan-larrosa.com\/en\/we-have-a-president-sheinbaum-faces-the-tariffs\/","url_meta":{"origin":2786,"position":2},"title":"We Have a President: Sheinbaum Faces the Tariffs","author":"Juan S. Larrosa-Fuentes","date":"3 February, 2025","format":false,"excerpt":"By Juan Larrosa, February 3, 2025 Today's commentary revolves around the issue that has dominated conversations at dinner tables, family gatherings, workplaces, and social media: the tariff measures that President Donald Trump has imposed on various countries, including Mexico. Fortunately, as of this recording, negotiations between the governments of Mexico\u2026","rel":"","context":"In &quot;Political Communication&quot;","block_context":{"text":"Political Communication","link":"https:\/\/www.juan-larrosa.com\/en\/category\/political-communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":393,"url":"https:\/\/www.juan-larrosa.com\/en\/guadalajaras-newspapers-structure-1990-2010\/","url_meta":{"origin":2786,"position":3},"title":"Guadalajara\u2019s Newspapers Structure: 1990-2010","author":"Juan S. Larrosa-Fuentes","date":"7 January, 2015","format":false,"excerpt":"In 2012 I defended my masters dissertation within the University of Guadalajara. This dissertation is devoted to the understanding of a local communication system, such as the newspapers of Guadalajara. This has been a long task and I am still working on this research process. \u00a0 After presenting my dissertation\u2026","rel":"","context":"In &quot;Guadalajara's Communication System&quot;","block_context":{"text":"Guadalajara's Communication System","link":"https:\/\/www.juan-larrosa.com\/en\/category\/guadalajaras-communication-system\/"},"img":{"alt_text":"Abordajes al estudio de la comunicaci\u00f3n","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2015\/01\/Larrosa.Estructura-de-la-prensa-generalista-en-Guadalajara-1990-2010.Final_-e1462748179852.jpg?fit=776%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2015\/01\/Larrosa.Estructura-de-la-prensa-generalista-en-Guadalajara-1990-2010.Final_-e1462748179852.jpg?fit=776%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2015\/01\/Larrosa.Estructura-de-la-prensa-generalista-en-Guadalajara-1990-2010.Final_-e1462748179852.jpg?fit=776%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2015\/01\/Larrosa.Estructura-de-la-prensa-generalista-en-Guadalajara-1990-2010.Final_-e1462748179852.jpg?fit=776%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1295,"url":"https:\/\/www.juan-larrosa.com\/en\/analyzing-spatialization-in-newspapers-production-a-case-study-of-guadalajaras-daily-press\/","url_meta":{"origin":2786,"position":4},"title":"Analyzing Spatialization in Newspapers\u2019 Production: A Case Study of Guadalajara\u2019s Daily Press","author":"Juan S. Larrosa-Fuentes","date":"22 September, 2018","format":false,"excerpt":"From 1990 to 2010, Mexican newspapers\u2019 ownership structure changed because of globalization, digitization, and financial crises. This process coincided with the technological convergence of newsrooms. Thus, this case study employs the concept of spatialization to investigate how digital technology was used to concentrate resources and thus, to concentrate Guadalajara\u2019s (Mexico)\u2026","rel":"","context":"In &quot;Guadalajara's Communication System&quot;","block_context":{"text":"Guadalajara's Communication System","link":"https:\/\/www.juan-larrosa.com\/en\/category\/guadalajaras-communication-system\/"},"img":{"alt_text":"Especializaci\u00f3n de los peri\u00f3dicos","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/09\/Larrosa.Temple-Research-Forum-2016.jpg?fit=1067%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/09\/Larrosa.Temple-Research-Forum-2016.jpg?fit=1067%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/09\/Larrosa.Temple-Research-Forum-2016.jpg?fit=1067%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/09\/Larrosa.Temple-Research-Forum-2016.jpg?fit=1067%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/09\/Larrosa.Temple-Research-Forum-2016.jpg?fit=1067%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":976,"url":"https:\/\/www.juan-larrosa.com\/en\/una-agenda-para-los-observatorios-de-medios-en-mexico\/","url_meta":{"origin":2786,"position":5},"title":"A Research-Agenda for Media Observatories in Mexico","author":"Juan S. Larrosa-Fuentes","date":"30 April, 2017","format":false,"excerpt":"This article was published in Revista Z\u00f3calo (May, 2017). If you want to read the article, click here. \u00a0 In historical terms, media observatories were born in the late 1990s in Brazil and at the beginning of the following decade, in 2002, at the World Social Forum. However, the ideas\u2026","rel":"","context":"In &quot;Media Observatories&quot;","block_context":{"text":"Media Observatories","link":"https:\/\/www.juan-larrosa.com\/en\/category\/media-observatories\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/04\/Revista-Z%C3%B3calo-Mayo-2016.png?fit=965%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p4Hsnc-IW","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/2786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/comments?post=2786"}],"version-history":[{"count":1,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/2786\/revisions"}],"predecessor-version":[{"id":2787,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/2786\/revisions\/2787"}],"wp:attachment":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/media?parent=2786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/categories?post=2786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/tags?post=2786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}