{"id":2213,"date":"2024-12-10T05:25:44","date_gmt":"2024-12-10T11:25:44","guid":{"rendered":"https:\/\/www.juan-larrosa.com\/?p=2213"},"modified":"2024-12-10T05:37:22","modified_gmt":"2024-12-10T11:37:22","slug":"euzen-la-covacha-and-indatcom-or-the-outsourcing-of-social-communication-during-alfaros-administration","status":"publish","type":"post","link":"https:\/\/www.juan-larrosa.com\/en\/euzen-la-covacha-and-indatcom-or-the-outsourcing-of-social-communication-during-alfaros-administration\/","title":{"rendered":"EuZen, La Covacha and Indatcom or the outsourcing of social communication during Alfaro&#8217;s administration"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>By Juan S. Larrosa-Fuentes (December 9, 2024)<\/strong><\/p>\n<p>Today, I would like to begin a series of three installments in which I will evaluate Enrique Alfaro&#8217;s six-year term in terms of communication.<\/p>\n<p>Communication was a central element of Alfaro&#8217;s government, not only during his governorship but also as mayor of Guadalajara and Tlajomulco and even as a legislator. Throughout his career, there has been a significant transformation in the relationship with the media and a shift towards digital communication through various platforms, which was accentuated during his term as governor.<\/p>\n<p>A highlight of his administration was the redistribution of public resources earmarked for communication. Money that previously went to traditional media such as newspapers, radio, and television &#8211; through official advertising or other commercial relationships &#8211; was channeled to three private companies: EuZen, La Covacha, and Indatcom. These companies managed a large part of his government&#8217;s communication, designing strategies, as well as information and propaganda products and distributing them mainly through transnational digital communication companies such as Meta, Alphabet, and X.<\/p>\n<p>This shift had a significant impact on the political economy of local communication. First, it implied outsourcing functions that weakened state government communication offices. What was previously done internally passed into the hands of these private consulting firms, giving them greater freedom to hire suppliers and design strategies and generating greater opacity over the use of public resources.<\/p>\n<p>Secondly, this transfer of economic power to private consulting firms transformed the dynamics of the local media system. Resources stopped flowing to traditional media such as Televisa, TV Azteca, El Informador, and Mural, which economically weakened journalism. This led to the emergence of another front in the process of pauperization of the media system, affecting the production of news content by local companies.<\/p>\n<p>Thirdly, this dynamic made EuZen, La Covacha, and Indatcom become influential political actors. These companies -which initially worked for Alfaro- began to be hired by other state and municipal governments and even participated in political communication strategies at the federal level. They became so influential that, at the end of his term, Alfaro himself criticized them in an interview for the newspaper El Pa\u00eds, where he declared that, and I quote: &#8220;The groups that manage the communication of Movimiento Ciudadano hijacked the internal life of the part.&#8221;<\/p>\n<p>In short, Enrique Alfaro opted to outsource public communication services, privileging digital platforms and weakening political and economic relations with local media. This transformed the political economy of communication in Jalisco, leaving benefits and challenges I will address in the following comments.<\/p>\n<blockquote><p>This text was originally read on the NTR Radio newscast broadcast on December 9, 2024 and hosted by journalist Sergio Ren\u00e9 de Dios Corona.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">By Juan S. Larrosa-Fuentes (December 9, 2024) Today, I would like to begin a series of three installments in which I will evaluate Enrique Alfaro&#8217;s six-year term in terms of communication. Communication was a central element of Alfaro&#8217;s government, not only during his governorship but also as mayor of Guadalajara and Tlajomulco and even as a legislator. Throughout his career,&hellip; <a href=\"https:\/\/www.juan-larrosa.com\/en\/euzen-la-covacha-and-indatcom-or-the-outsourcing-of-social-communication-during-alfaros-administration\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[153],"tags":[],"class_list":["post-2213","post","type-post","status-publish","format-standard","hentry","category-political-communication","xfolkentry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2469,"url":"https:\/\/www.juan-larrosa.com\/en\/narcocorridos-as-a-form-of-propaganda\/","url_meta":{"origin":2213,"position":0},"title":"Narcocorridos as a Form of Propaganda","author":"Juan S. Larrosa-Fuentes","date":"8 July, 2025","format":false,"excerpt":"By Juan Larrosa, July 7, 2025 The debate around narcocorridos has been present in the media, opinion columns, and policymaking forums. This raises many questions. Two seem especially relevant to me: What exactly are narcocorridos? And should the State regulate or even ban them? Here, I propose approaching the issue\u2026","rel":"","context":"In &quot;Political Communication&quot;","block_context":{"text":"Political Communication","link":"https:\/\/www.juan-larrosa.com\/en\/category\/political-communication\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1121,"url":"https:\/\/www.juan-larrosa.com\/en\/comunicacion-y-el-cuerpo-politico\/","url_meta":{"origin":2213,"position":1},"title":"Communication &#038; the Body Politic","author":"Juan S. Larrosa-Fuentes","date":"25 January, 2018","format":false,"excerpt":"\u00a0 \u00a0 Communication and the Body Politic: Hillary Clinton\u2019s 2016 Presidential Campaign in Philadelphia\u2019s Latino Community This dissertation contains a qualitative case study of how Hillary Clinton, the Democratic candidate, and her staff, created communication systems to contact Latinos during the 2016 presidential campaign and how these systems operated in\u2026","rel":"","context":"In &quot;Doctoral Dissertation Project&quot;","block_context":{"text":"Doctoral Dissertation Project","link":"https:\/\/www.juan-larrosa.com\/en\/category\/doctoral-dissertation-project-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/01\/Larrosa.Dissertation-Defense.03.jpg?fit=1067%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/01\/Larrosa.Dissertation-Defense.03.jpg?fit=1067%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/01\/Larrosa.Dissertation-Defense.03.jpg?fit=1067%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/01\/Larrosa.Dissertation-Defense.03.jpg?fit=1067%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/01\/Larrosa.Dissertation-Defense.03.jpg?fit=1067%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1130,"url":"https:\/\/www.juan-larrosa.com\/comunicacion-y-el-cuerpo-politico\/","url_meta":{"origin":2213,"position":2},"title":"Communication &#038; the Body Politic","author":"Juan S. Larrosa-Fuentes","date":"25 January, 2018","format":false,"excerpt":"\u00a0 \u00a0 Communication and the Body Politic: Hillary Clinton\u2019s 2016 Presidential Campaign in Philadelphia\u2019s Latino Community This dissertation contains a qualitative case study of how Hillary Clinton, the Democratic candidate, and her staff, created communication systems to contact Latinos during the 2016 presidential campaign and how these systems operated in\u2026","rel":"","context":"In &quot;Comunicaci\u00f3n Pol\u00edtica&quot;","block_context":{"text":"Comunicaci\u00f3n Pol\u00edtica","link":"https:\/\/www.juan-larrosa.com\/category\/comunicacion-politica\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/01\/Larrosa.Dissertation-Defense.03.jpg?fit=1067%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/01\/Larrosa.Dissertation-Defense.03.jpg?fit=1067%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/01\/Larrosa.Dissertation-Defense.03.jpg?fit=1067%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/01\/Larrosa.Dissertation-Defense.03.jpg?fit=1067%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2018\/01\/Larrosa.Dissertation-Defense.03.jpg?fit=1067%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":897,"url":"https:\/\/www.juan-larrosa.com\/en\/new-article-within-tipodos-monograph-on-social-networks-politics-and-democracy-towards-hybrid-political-communication\/","url_meta":{"origin":2213,"position":3},"title":"New article within Tipodos&#8217; monograph on Social Networks, Politics and Democracy. Towards Hybrid Political Communication","author":"Juan S. Larrosa-Fuentes","date":"24 March, 2017","format":false,"excerpt":"In recent weeks the Catalonian journal Tripods published the monograph \"Social Networks, Politics and Democracy. Towards Hybrid Political Communication,\" where was released my article \"Deliberation and Conversation between Political Elites and Social Media Users during Guadalajara\u2019s Election: a Political Communication Systems\u2019 Approach.\" The abstract of the article is the following:\u2026","rel":"","context":"In &quot;Electoral Campaigns in Mexico&quot;","block_context":{"text":"Electoral Campaigns in Mexico","link":"https:\/\/www.juan-larrosa.com\/en\/category\/political-communication\/electoral-campaigns-in-mexico\/"},"img":{"alt_text":"Revista Tr\u00edpodos","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/03\/cover_issue_12_es_ES.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":843,"url":"https:\/\/www.juan-larrosa.com\/en\/making-sense-of-election-2016-a-political-communication-perspective\/","url_meta":{"origin":2213,"position":4},"title":"&#8220;Making Sense of Election 2016&#8221;: a Political Communication Perspective","author":"Juan S. Larrosa-Fuentes","date":"9 February, 2017","format":false,"excerpt":"Last week I attended the conference \"Making Sense of Election 2016,\" which was organized by the Aggie Agora team and the Texas A&M University. The meeting included relevant keynote speakers in the fields of political science and communication, such as Julia Azari, Daniel Kreiss, John Murphy, and Jennifer Stromer-Galley. The\u2026","rel":"","context":"In &quot;Political Communication&quot;","block_context":{"text":"Political Communication","link":"https:\/\/www.juan-larrosa.com\/en\/category\/political-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-09-at-6.27.32-AM.png?fit=1200%2C232&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-09-at-6.27.32-AM.png?fit=1200%2C232&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-09-at-6.27.32-AM.png?fit=1200%2C232&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-09-at-6.27.32-AM.png?fit=1200%2C232&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-09-at-6.27.32-AM.png?fit=1200%2C232&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1040,"url":"https:\/\/www.juan-larrosa.com\/en\/global-fusion-2017-clintons-latino-outreach-in-the-2016-presidential-election\/","url_meta":{"origin":2213,"position":5},"title":"Global Fusion 2017: Clinton&#8217;s Latino Outreach in the 2016 Presidential Election","author":"Juan S. Larrosa-Fuentes","date":"28 November, 2017","format":false,"excerpt":"Global Fusion took place during the second weekend of October of 2016, at Ohio University and, as is now a tradition, many Temple doctoral students and faculty participated in this conference. In this occasion, I presented advances of my doctoral dissertation. Building and Tearing Walls Down: Clinton's Latino Outreach in\u2026","rel":"","context":"In &quot;Doctoral Dissertation Project&quot;","block_context":{"text":"Doctoral Dissertation Project","link":"https:\/\/www.juan-larrosa.com\/en\/category\/doctoral-dissertation-project-en\/"},"img":{"alt_text":"Global Fusion 2017","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/11\/Global-Fusion.03.jpg?fit=1200%2C635&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/11\/Global-Fusion.03.jpg?fit=1200%2C635&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/11\/Global-Fusion.03.jpg?fit=1200%2C635&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/11\/Global-Fusion.03.jpg?fit=1200%2C635&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2017\/11\/Global-Fusion.03.jpg?fit=1200%2C635&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p4Hsnc-zH","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/2213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/comments?post=2213"}],"version-history":[{"count":1,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/2213\/revisions"}],"predecessor-version":[{"id":2214,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/posts\/2213\/revisions\/2214"}],"wp:attachment":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/media?parent=2213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/categories?post=2213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/tags?post=2213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}