{"id":2619,"date":"2025-09-12T16:09:24","date_gmt":"2025-09-12T22:09:24","guid":{"rendered":"https:\/\/www.juan-larrosa.com\/?page_id=2619"},"modified":"2025-10-01T14:19:39","modified_gmt":"2025-10-01T20:19:39","slug":"2024-mexican-presidential-rallies","status":"publish","type":"page","link":"https:\/\/www.juan-larrosa.com\/en\/current-projects\/2024-mexican-presidential-rallies\/","title":{"rendered":"2024 Mexican Presidential Rallies"},"content":{"rendered":"<section id=\"mitines-politicos\" class=\"proyecto-mitines\">This project analyzes the campaign rallies of the presidential candidates in Mexico during 2024\u2014specifically those of Claudia Sheinbaum and X\u00f3chitl G\u00e1lvez. From an ethnographic and communication-centered perspective, it examines how these events are constructed as both political and media acts, occurring in physical public spaces and on digital platforms.<\/section>\n<section class=\"proyecto-mitines\">\u00a0The research combines fieldwork in three Mexican cities (Le\u00f3n, Puebla, and Guadalajara), analysis of rally livestreams and social media conversations, and review of media coverage (print and television), aiming to understand how performativity, persuasion, and mediatization intertwine in the contemporary electoral landscape.<\/p>\n<hr \/>\n<h2 id=\"objetivo\">\ud83c\udfaf Research Objective and Questions<\/h2>\n<p><strong>Main objective:<\/strong> To analyze how the rallies of the 2024 Mexican presidential campaigns\u2014as face-to-face communication practices\u2014were politically and persuasively shaped by the hybridization of traditional media and digital platform logics.<\/p>\n<ul>\n<li>How are the political, performative, and media aspects articulated in the rallies?<\/li>\n<li>What role do social media platforms play in the circulation and re-signification of these events?<\/li>\n<li>How is the rally represented and transformed in journalistic coverage?<\/li>\n<\/ul>\n<hr \/>\n<h2 id=\"metodologia\">\ud83e\uddea Methodology<\/h2>\n<ul>\n<li>Ethnographic, hybrid, and live observation of rallies in different cities<\/li>\n<li>Analysis of livestreams on platforms such as Facebook, YouTube, and X<\/li>\n<li>Monitoring of digital conversations (comments, interactions)<\/li>\n<li>Review of media coverage in print and television<\/li>\n<\/ul>\n<\/section>\n<section id=\"mitines-politicos\" class=\"proyecto-mitines\">\n<hr \/>\n<h2 id=\"presentaciones\">\ud83d\udce2 Project Presentations<\/h2>\n<ul>\n<li><strong>Larrosa-Fuentes, J. S., Flores M\u00e1rquez, D. &amp; Echeverr\u00eda, M.<\/strong> (July 1, 2024). <em>Political rallies on site, on digital platforms, and in the media<\/em>. IAMCR 2024, Christchurch, New Zealand.<\/li>\n<li><strong>Larrosa-Fuentes, J. S.<\/strong> (November 20, 2024). <em>Ground mobilization. Rallies and populist discourse<\/em>. XXXV International Congress of Electoral Studies, Toluca. <a href=\"https:\/\/somee.org.mx\/v2\/congreso\/actividad\/panel-magistral-las-campanas-de-2024-bajo-el-signo-populista-polarizacion-incivilidad-desinformacion\" target=\"_blank\" rel=\"noopener\">[link]<\/a><\/li>\n<li><strong>Larrosa-Fuentes, J. S. &amp; Flores M\u00e1rquez, D.<\/strong> (May 22, 2025). <em>Discourse and identity construction in political rallies<\/em>. IAMCR Political Communication Section, Puebla.<\/li>\n<li><strong>Flores M\u00e1rquez, D., Larrosa-Fuentes, J. S. &amp; Echeverr\u00eda, M.\u00a0<\/strong>(2025).\u00a0<em>Political rallies through gender lenses: The case of the 2024 presidential campaigns in Mexico<\/em>. 5th ISA Forum of Sociology. Rabat, Morocco.<\/li>\n<li>\n<div class=\"csl-bib-body\">\n<div class=\"csl-entry\"><strong>Larrosa-Fuentes, J. S., Echeverr\u00eda, M., &amp; Flores M\u00e1rquez, D<\/strong>. (2025).\u00a0<i>Hybrid Political Rallies: Communication Systems, Practices, and Arenas in Mexico\u2019s 2024 Presidential Campaign<\/i>. 121st APSA Annual Meeting, Vancouver, Canada.<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<hr \/>\n<h2 id=\"creditos\">\ud83d\udc64 Authors<\/h2>\n<div class=\"autores\">\n<div class=\"autor\"><strong>Juan S. Larrosa-Fuentes<\/strong><br \/>\nITESO, Jesuit University of Guadalajara<br \/>\nlarrosa [at] iteso.mx<\/div>\n<div class=\"autor\"><strong>Dorismilda Flores M\u00e1rquez<\/strong><br \/>\nUniversidad La Salle Baj\u00edo<\/div>\n<div class=\"autor\"><strong>Mart\u00edn Echeverr\u00eda Victoria<\/strong><br \/>\nBenem\u00e9rita Universidad Aut\u00f3noma de Puebla<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">This project analyzes the campaign rallies of the presidential candidates in Mexico during 2024\u2014specifically those of Claudia Sheinbaum and X\u00f3chitl G\u00e1lvez. From an ethnographic and communication-centered perspective, it examines how these events are constructed as both political and media acts, occurring in physical public spaces and on digital platforms. \u00a0The research combines fieldwork in three Mexican cities (Le\u00f3n, Puebla, and&hellip; <a href=\"https:\/\/www.juan-larrosa.com\/en\/current-projects\/2024-mexican-presidential-rallies\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2616,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-2619","page","type-page","status-publish","hentry","xfolkentry"],"jetpack_sharing_enabled":false,"jetpack-related-posts":[{"id":100,"url":"https:\/\/www.juan-larrosa.com\/en\/political-communication\/","url_meta":{"origin":2619,"position":0},"title":"Political Communication &#038; Elections","author":"Juan S. Larrosa-Fuentes","date":"7 July, 2014","format":false,"excerpt":"Since 2006, I have participated in multiple research projects to understand how communication\u2014across its levels and dimensions\u2014structures politics during electoral processes. I have coordinated and taken part in research on Mexico\u2019s federal and local elections in 2006, 2012, 2015, 2018, 2021, and 2024. I also conducted an ethnography of the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1464,"url":"https:\/\/www.juan-larrosa.com\/cv\/","url_meta":{"origin":2619,"position":1},"title":"CV","author":"Juan S. Larrosa-Fuentes","date":"31 May, 2019","format":false,"excerpt":"Director del Departamento de Estudios Socioculturales (DESO), ITESO \u00b7 Acad\u00e9mico en comunicaci\u00f3n pol\u00edtica y cultura p\u00fablica \u00b7 larrosa arroba iteso.mx \u00b7 juan-larrosa.com Descargar CV completo (PDF) Educaci\u00f3n Ph.D. en Medios y Comunicaci\u00f3n, Temple University, Filadelfia, EUA (2013\u20132017). Maestr\u00eda en Comunicaci\u00f3n, Universidad de Guadalajara, M\u00e9xico (2010\u20132012). Licenciatura en Ciencias de la\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2550,"url":"https:\/\/www.juan-larrosa.com\/proyectos-en-curso\/mitines\/","url_meta":{"origin":2619,"position":2},"title":"M\u00edtines pol\u00edticos en M\u00e9xico 2024","author":"Juan S. Larrosa-Fuentes","date":"12 September, 2025","format":false,"excerpt":"Este proyecto analiza los m\u00edtines de campa\u00f1a de las candidaturas presidenciales en M\u00e9xico durante 2024\u2014espec\u00edficamente de Claudia Sheinbaum y X\u00f3chitl G\u00e1lvez. Desde una perspectiva etnogr\u00e1fica y comunicacional, estudia c\u00f3mo estos eventos se construyen como actos pol\u00edticos y medi\u00e1ticos, tanto en el espacio p\u00fablico como en las plataformas digitales. La investigaci\u00f3n\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2075,"url":"https:\/\/www.juan-larrosa.com\/proyectos-en-curso\/mocopo\/","url_meta":{"origin":2619,"position":3},"title":"Modelo de Sistemas de Comunicaci\u00f3n Pol\u00edtica","author":"Juan S. Larrosa-Fuentes","date":"17 January, 2025","format":false,"excerpt":"Cuando comenc\u00e9 a estudiar la comunicaci\u00f3n pol\u00edtica, especialmente durante campa\u00f1as electorales me adentr\u00e9 en las teor\u00edas propias del campo. En un primer momento estudi\u00e9 las teor\u00edas de los efectos, despu\u00e9s trabaj\u00e9 con teor\u00edas de orden institucional y un poco m\u00e1s adelante me interes\u00f3 conocer sobre comunicaci\u00f3n y opini\u00f3n p\u00fablica. Al\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":297,"url":"https:\/\/www.juan-larrosa.com\/en\/books\/","url_meta":{"origin":2619,"position":4},"title":"Books","author":"Juan S. Larrosa-Fuentes","date":"20 September, 2014","format":false,"excerpt":"Journalism in Mexico. Politics, Money, and Technology This book analyzes the media landscape in Mexico, examining the intersections of politics, economics, and technology. The study explores the regulatory framework for media and telecommunications, highlighting the impact of the 2013 constitutional reform and the creation of the IFT. Despite advances, media\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/03\/Mexico-MIM-FULL-FINAL_Pagina_001-212x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2150,"url":"https:\/\/www.juan-larrosa.com\/en\/public-communication-covid-19\/","url_meta":{"origin":2619,"position":5},"title":"Public Communication &#038; Covid-19","author":"Juan S. Larrosa-Fuentes","date":"26 October, 2022","format":false,"excerpt":"This project examines the public communication strategy of the Mexican Federal Government during the COVID-19 pandemic, focusing on press conferences as devices to inform, organize, and influence the public. This page compiles the academic outputs resulting from the research conducted between 2020 and 2025. \ud83c\udfaf Research Objective General objective: Analyze\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Book cover: Comunicaci\u00f3n p\u00fablica y pol\u00edtica en tiempos del covid-19","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001-218x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/P4Hsnc-Gf","jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages\/2619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/comments?post=2619"}],"version-history":[{"count":5,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages\/2619\/revisions"}],"predecessor-version":[{"id":2716,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages\/2619\/revisions\/2716"}],"up":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages\/2616"}],"wp:attachment":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/media?parent=2619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}