{"id":2150,"date":"2022-10-26T18:27:53","date_gmt":"2022-10-26T23:27:53","guid":{"rendered":"https:\/\/www.juan-larrosa.com\/?page_id=2150"},"modified":"2025-10-05T13:19:44","modified_gmt":"2025-10-05T19:19:44","slug":"public-communication-covid-19","status":"publish","type":"page","link":"https:\/\/www.juan-larrosa.com\/en\/public-communication-covid-19\/","title":{"rendered":"Public Communication &#038; Covid-19"},"content":{"rendered":"<style><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><br \/>  .proyecto-mitines { max-width: 860px; margin: 0 auto; padding: 0 16px; line-height: 1.7; }<br \/>  .proyecto-mitines h2 { margin: 18px 0 8px; font-size: 1.2rem; }<br \/>  .proyecto-mitines ul { margin-left: 1.2em; }<br \/>  .proyecto-mitines a { color: #005e4f; text-decoration: none; border-bottom: 1px solid currentColor; }<br \/>  .proyecto-mitines a:hover { opacity: .9; }<br \/>  .pc-btns { display:flex; gap:10px; flex-wrap:wrap; margin: 10px 0 0; }<br \/>  .pc-btn { display:inline-block; background:#005e4f; color:#fff !important; padding:10px 14px; border-radius:8px; font-weight:600; border:0; }<br \/>  .pc-btn--ghost { background:#fff; color:#005e4f !important; border:2px solid #005e4f; }<br \/>  .pc-small { color:#555; font-size:.95rem; }<\/p>\n<p>  \/* Book card: aligned image *\/<br \/>  .book-card { display:grid; grid-template-columns: 140px 1fr; gap:14px; align-items:start; margin: 6px 0 2px; }<br \/>  .book-cover { border:1px solid #e5e7eb; border-radius:8px; overflow:hidden; background:#fff; }<br \/>  .book-cover img { display:block; width:100%; height:auto; }<br \/>  .book-meta p { margin: 0 0 6px; }<br \/>  @media (min-width: 640px){ .book-card { grid-template-columns: 180px 1fr; } }<br \/>  @media (max-width: 520px){ .book-card { grid-template-columns: 1fr; } }<\/p>\n<p>  \/* Optional: neutralize WP float classes if editor injects them *\/<br \/>  img.alignleft, img.alignright { float:none !important; margin:0 !important; }<\/p>\n<\/style>\n<p><!-- INTRO --><\/p>\n<section id=\"covid-project\" class=\"proyecto-mitines\">This project examines the <strong>public communication strategy of the Mexican Federal Government during the COVID-19 pandemic<\/strong>, focusing on press conferences as devices to inform, organize, and influence the public. This page compiles the academic outputs resulting from the research conducted between 2020 and 2025.<\/section>\n<section class=\"proyecto-mitines\">\n<hr \/>\n<h2 id=\"objective\">\ud83c\udfaf Research Objective<\/h2>\n<p><strong>General objective:<\/strong> Analyze how the press conferences of the Ministry of Health and the Office of the Presidency operated as <em>public communication systems<\/em> during the pandemic, articulating informational, organizational, and persuasive functions.<\/p>\n<\/section>\n<p><!-- BOOK --><\/p>\n<section class=\"proyecto-mitines\">\n<hr \/>\n<h2 id=\"book\">\ud83d\udcd8 Book<\/h2>\n<div class=\"book-card\">\n<figure class=\"book-cover\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001.jpg?resize=218%2C300&#038;ssl=1\" alt=\"Book cover: Comunicaci\u00f3n p\u00fablica y pol\u00edtica en tiempos del covid-19\" width=\"218\" height=\"300\" \/><\/figure>\n<div class=\"book-meta\">\n<p><strong>Larrosa-Fuentes, J. S., G\u00f3mez, J., Orozco Murillo, R., &amp; Pal\u00e1u Cardona, M. S.<\/strong> (2025).<br \/>\n<em>Comunicaci\u00f3n p\u00fablica y pol\u00edtica en tiempos del covid-19: Las conferencias de prensa en M\u00e9xico<\/em>. ITESO.<br \/>\nDOI: <a href=\"https:\/\/doi.org\/10.31391\/AOEI9637\" target=\"_blank\" rel=\"noopener\">10.31391\/AOEI9637<\/a>.<\/p>\n<p class=\"pc-small\">Formats: print \u00b7 PDF \u00b7 EPUB. Consult or download via the platforms below.<\/p>\n<div class=\"pc-btns\" role=\"group\" aria-label=\"Book access and purchase\"><a class=\"pc-btn\" href=\"https:\/\/books.google.com.mx\/books\/about\/Comunicaci%C3%B3n_p%C3%BAblica_y_pol%C3%ADtica_en_ti.html?id=gieKEQAAQBAJ&amp;redir_esc=y\" target=\"_blank\" rel=\"noopener\">Google Books<\/a><br \/>\n<a class=\"pc-btn pc-btn--ghost\" href=\"https:\/\/rei.iteso.mx\/items\/44a54804-bcce-4cf3-9b89-2050d55152d7\" target=\"_blank\" rel=\"noopener\">REI ITESO<\/a><br \/>\n<a class=\"pc-btn pc-btn--ghost\" href=\"https:\/\/editorial.iteso.mx\/index.php\/PI\/catalog\/book\/85\" target=\"_blank\" rel=\"noopener\">ITESO Press<\/a><br \/>\n<a class=\"pc-btn\" href=\"https:\/\/www.amazon.com.mx\/Comunicaci%C3%B3n-p%C3%BAblica-pol%C3%ADtica-covid-19-conferencias-ebook\/dp\/B0FSTCNVQ1\" target=\"_blank\" rel=\"noopener\">Amazon<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<div role=\"group\" aria-label=\"Book access and purchase\"><\/div>\n<div role=\"group\" aria-label=\"Book access and purchase\"><\/div>\n<p><!-- ARTICLES --><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"articles\">\ud83d\udcda Peer-reviewed Articles<\/h2>\n<ul>\n<li><strong>Larrosa-Fuentes, J. S.<\/strong> (2020).<br \/>\n<strong><a href=\"https:\/\/rei.iteso.mx\/items\/03379e4c-aff7-444a-8255-5b7ea2266b97\">Comunicaci\u00f3n p\u00fablica del gobierno federal mexicano en el contexto del COVID-19<\/a>. An\u00e1lisis Plural<\/strong>, 233\u2013245.<\/li>\n<\/ul>\n<p><!-- BOOK CHAPTERS --><\/p>\n<section class=\"proyecto-mitines\">\n<hr \/>\n<h2 id=\"chapters\">\ud83d\udcd7 Book Chapters<\/h2>\n<ul>\n<li><strong>Gonz\u00e1lez Hern\u00e1ndez, D., Larrosa-Fuentes, J. S., &amp; Pal\u00e1u Cardona, M. S.<\/strong> (2022).<br \/>\n<a href=\"https:\/\/www.taylorfrancis.com\/books\/edit\/10.4324\/9781003283737\/routledge-handbook-media-education-futures-post-pandemic-yonty-friesem-usha-raman-igor-kani%C5%BEaj-grace-choi\" target=\"_blank\" rel=\"noopener\">Educational TV in Mexico During COVID-19: The Case of <em>Aprende en Casa II<\/em> and the Mix with Entertainment<\/a>.<br \/>\nIn Y. Friesem, U. Raman, I. Kani\u017eaj, &amp; G. Y. Choi (Eds.),<br \/>\n<em>The Routledge Handbook of Media Education Futures Post-Pandemic<\/em> (pp. 345\u2013354). Routledge.<\/li>\n<\/ul>\n<\/section>\n<p><!-- PRESENTATIONS --><\/p>\n<section class=\"proyecto-mitines\">\n<hr \/>\n<h2 id=\"presentations\">\ud83d\udce2 Project Presentations<\/h2>\n<ul>\n<li><strong>Larrosa-Fuentes, J. S.<\/strong> (2024). <em>An infrastructural reconversion for the production and distribution of knowledge about an unknown virus<\/em>. LASA 2024, Bogot\u00e1, Colombia.<\/li>\n<li><strong>Larrosa-Fuentes, J. S., et al.<\/strong> (2021b). <em>Combating COVID-19 Through Public Communication: Mexico\u2019s Ministry of Health Press Conferences as a Case Study<\/em>. APSA Political Communication Preconference, \u201cCommunicating COVID\u201d (virtual).<\/li>\n<li><strong>Larrosa-Fuentes, J. S., et al.<\/strong> (2021a). <em>La comunicaci\u00f3n p\u00fablica del gobierno mexicano como estrategia de combate al COVID-19<\/em>. LASA 2021 (virtual).<\/li>\n<li><strong>Larrosa-Fuentes, J. S., Blas Alvarado, P., G\u00f3mez Rodr\u00edguez, J., Media Ram\u00edrez, R., Orozco Murillo, R., Pal\u00e1u Cardona, M. S., &amp; Toxtle Tlachino, A.<\/strong> (2020). <em>Thick description of a communication system: Mexico\u2019s COVID-19 press conferences<\/em>. XXXI AMIC National Meeting (virtual).<\/li>\n<\/ul>\n<\/section>\n<p><!-- METHODOLOGY --><\/p>\n<section class=\"proyecto-mitines\">\n<hr \/>\n<h2 id=\"methodology\">\ud83e\uddea Methodology<\/h2>\n<ul>\n<li>Live ethnography of official press conferences (Ministry of Health and Office of the Presidency).<\/li>\n<li>Grounded theory is the guiding research approach.<\/li>\n<li>Narrative and discourse analysis.<\/li>\n<\/ul>\n<\/section>\n<p><!-- AUTHORS --><\/p>\n<section class=\"proyecto-mitines\">\n<hr \/>\n<h2 id=\"credits\">\ud83d\udc64 Project Authors<\/h2>\n<ul>\n<li><strong>Juan S. Larrosa-Fuentes<\/strong> \u2014 Project lead (larrosa [at] iteso.mx).<\/li>\n<li><strong>Julia Ver\u00f3nica G\u00f3mez Rodr\u00edguez<\/strong><\/li>\n<li><strong>Rosal\u00eda Orozco Murillo<\/strong><\/li>\n<li><strong>Magdalena Sof\u00eda Pal\u00e1u Cardona<\/strong><\/li>\n<\/ul>\n<p class=\"pc-small\">Last updated: <!-- date --> October 2025<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">This project examines the public communication strategy of the Mexican Federal Government during the COVID-19 pandemic, focusing on press conferences as devices to inform, organize, and influence the public. This page compiles the academic outputs resulting from the research conducted between 2020 and 2025. \ud83c\udfaf Research Objective General objective: Analyze how the press conferences of the Ministry of Health and&hellip; <a href=\"https:\/\/www.juan-larrosa.com\/en\/public-communication-covid-19\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-2150","page","type-page","status-publish","hentry","xfolkentry"],"jetpack_sharing_enabled":false,"jetpack-related-posts":[{"id":1953,"url":"https:\/\/www.juan-larrosa.com\/comunicacion-covid-19\/","url_meta":{"origin":2150,"position":0},"title":"Comunicaci\u00f3n p\u00fablica en tiempos de pandemia","author":"Juan S. Larrosa-Fuentes","date":"26 October, 2022","format":false,"excerpt":"Este proyecto analiza la estrategia de comunicaci\u00f3n p\u00fablica del Gobierno Federal mexicano durante la pandemia de COVID-19, con foco en las conferencias de prensa como dispositivos para informar, organizar e influir en la ciudadan\u00eda. En esta p\u00e1gina se encuentran los productos acad\u00e9micos que derivaron de este proyecto de investigaci\u00f3n realizado\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Portada del libro: Comunicaci\u00f3n p\u00fablica y pol\u00edtica en tiempos del covid-19","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2025\/10\/Comunicacion-publica-y-politica-en-tiempos-de-covid-19_Pagina_001-218x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":97,"url":"https:\/\/www.juan-larrosa.com\/comunicacion-politica\/","url_meta":{"origin":2150,"position":1},"title":"Comunicaci\u00f3n pol\u00edtica y elecciones","author":"Juan S. Larrosa-Fuentes","date":"7 July, 2014","format":false,"excerpt":"Desde 2006 he participado en diversos proyectos de investigaci\u00f3n para entender c\u00f3mo la comunicaci\u00f3n \u2014en todos sus niveles y dimensiones\u2014 estructura la pol\u00edtica durante los procesos electorales. He coordinado y participado en investigaciones sobre las elecciones mexicanas de 2006, 2012, 2015, 2018, 2021 y 2024. Adem\u00e1s, realic\u00e9 una etnograf\u00eda sobre\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":100,"url":"https:\/\/www.juan-larrosa.com\/en\/political-communication\/","url_meta":{"origin":2150,"position":2},"title":"Political Communication &#038; Elections","author":"Juan S. Larrosa-Fuentes","date":"7 July, 2014","format":false,"excerpt":"Since 2006, I have participated in multiple research projects to understand how communication\u2014across its levels and dimensions\u2014structures politics during electoral processes. I have coordinated and taken part in research on Mexico\u2019s federal and local elections in 2006, 2012, 2015, 2018, 2021, and 2024. I also conducted an ethnography of the\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/P4Hsnc-yG","jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages\/2150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/comments?post=2150"}],"version-history":[{"count":5,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages\/2150\/revisions"}],"predecessor-version":[{"id":2762,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages\/2150\/revisions\/2762"}],"wp:attachment":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/media?parent=2150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}