{"id":100,"date":"2014-07-07T23:25:09","date_gmt":"2014-07-08T04:25:09","guid":{"rendered":"http:\/\/www.juan-larrosa.com\/?page_id=100"},"modified":"2026-08-08T12:01:23","modified_gmt":"2026-08-08T18:01:23","slug":"political-communication","status":"publish","type":"page","link":"https:\/\/www.juan-larrosa.com\/en\/political-communication\/","title":{"rendered":"Political Communication & Elections"},"content":{"rendered":"
\n

\n Since 2006, I have participated in various research projects aimed at understanding how communication\u2014across its different levels and dimensions\u2014structures politics during electoral processes. I have coordinated and participated in research on Mexican elections in 2006, 2012, 2015, 2018, 2021, and 2024. I also conducted an ethnography of the 2016 United States presidential election. I currently lead a collaborative research project on political rallies during Mexico\u2019s 2024 presidential election (see project page<\/a>).\n <\/p>\n

\n

Publications and research outputs<\/h2>\n

<\/p>\n

\n
\n 2026\n <\/div>\n
\n
\n From Web 2.0 Enthusiasm to Disillusionment with Platformization: Ten Years of Public Discussions in Election Campaigns
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S. \u00b7 Revista Mexicana de Comunicaci\u00f3n<\/em>, 156\u2013157\n <\/div>\n
\n Article<\/span>PDF<\/a>Publication<\/a>\n <\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n 2025\n <\/div>\n
\n
\n Innovations and Challenges in Political Communication: Hybrid Systems and Digital Culture in the 2024 Presidential Campaigns
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, Juan S., Magdalena Sof\u00eda Pal\u00e1u Cardona, and Mar\u00eda I. Quinn Cervantes \u00b7 Virtualis<\/em>, 17(30), I\u2013VI\n <\/div>\n
\n Article<\/span>PDF<\/a>DOI<\/a>\n <\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n 2024\n <\/div>\n
\n
\n Markets, Regions, and Journalistic Quality: Evaluating the Performance of Print and Digital Media in Mexico During an Electoral Process
\n <\/a>\n <\/div>\n
\n Echeverr\u00eda, Mart\u00edn, and Juan S. Larrosa-Fuentes \u00b7 Brazilian Journalism Research<\/em>, 20(1), e1629\n <\/div>\n
\n Article<\/span>DOI<\/a>\n <\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n 2023\n <\/div>\n
\n
\n Political rallies as assemblages for transportation and communication: the case of the 2016 Democratic presidential campaign
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, Juan S. \u00b7 Mobilities<\/em>, 1\u201315\n <\/div>\n
\n Article<\/span>DOI<\/a>\n <\/div>\n<\/p><\/div>\n
\n
\n 2023\n <\/div>\n
\n
\n Problems in the Production of Political-Journalistic Knowledge During an Election: Between Partisan Overrepresentation and the Crisis of the Press
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, Juan S., and Mar\u00eda Magdalena Sof\u00eda Pal\u00e1u Cardona \u00b7 In Jalisco Elections 2021: Findings and Considerations<\/em>, 15\u201331. Guadalajara: ITESO\n <\/div>\n
\n Book chapter<\/span>PDF<\/a>DOI<\/a>Book<\/a>\n <\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n 2022\n <\/div>\n
\n
\n Representations of Latinos in a Democratic Party Campaign in the United States: Identity Ownership, Narratives, and Values
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, Juan S. \u00b7 Latin American Research Review<\/em>, 1\u201314\n <\/div>\n
\n Article<\/span>DOI<\/a>\n <\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n 2021\n <\/div>\n
\n
\n The Digital Transformation of Political Campaigns: The Case of the 2018 Jalisco Gubernatorial Election
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, Juan S. \u00b7 In Jalisco Elections 2018: Findings and Considerations<\/em>, 65\u201379. Guadalajara: ITESO\n <\/div>\n
\n Book chapter<\/span>Publication<\/a>\n <\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n 2020\n <\/div>\n
\n
\n Political Talk, Conversation, Discussion, Debate, or Deliberation? An Interpersonal Political Communication Definition and Typology
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S. \u00b7 Global Media Journal M\u00e9xico<\/em>, 17(33), 1\u201319\n <\/div>\n
\n Article<\/span>PDF<\/a>DOI<\/a>\n <\/div>\n<\/p><\/div>\n
\n
\n 2020\n <\/div>\n
\n
\n Controlled Interactivity Between Political Elites and Citizens: Public Dialogues on Facebook During the 2018 Jalisco Electoral Campaigns
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S., and Garc\u00eda Ch\u00e1vez, M. T. \u00b7 Virtualis<\/em>, 11(21), 179\u2013198\n <\/div>\n
\n Article<\/span>PDF<\/a>Publication<\/a>\n <\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n 2017\n <\/div>\n
\n
\n Communication and the Body Politic: Hillary Clinton\u2019s 2016 Presidential Campaign in Philadelphia\u2019s Latino Community
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S. \u00b7 Doctoral dissertation, Temple University, Philadelphia\n <\/div>\n
\n Dissertation<\/span>PDF<\/a>\n <\/div>\n<\/p><\/div>\n
\n
\n 2017\n <\/div>\n
\n
\n The Perfect Storm That Brought Trump to Power: Elections as a Critical Juncture for the U.S. Political Communication System
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S. \u00b7 An\u00e1lisis Plural<\/em>, 127\u2013140\n <\/div>\n
\n Essay<\/span>PDF<\/a>\n <\/div>\n<\/p><\/div>\n
\n
\n 2017\n <\/div>\n
\n
\n Deliberation and Conversation Between Political Elites and Social Media Users During Guadalajara\u2019s Election: A Political Communication Systems Approach
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S. \u00b7 Tr\u00edpodos<\/em>, (39), 109\u2013125\n <\/div>\n
\n Article<\/span>PDF<\/a>\n <\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n 2016\n <\/div>\n
\n
\n A Bilingual Campaign: Clinton\u2019s Latino Political Communication
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S. \u00b7 In D. G. Lilleker (Ed.), US Election Analysis 2016: Media, Voters and the Campaign<\/em>, p. 43. Poole, England\n <\/div>\n
\n Book chapter<\/span>PDF<\/a>\n <\/div>\n<\/p><\/div>\n
\n
\n 2016\n <\/div>\n
\n
\n The Debate About Electoral Debates on Twitter During the 2015 Campaigns for Mayor of Guadalajara
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S. \u00b7 In M. M. S. Pal\u00e1u Cardona (Ed.), Media and the Right to Information in Jalisco, 2015<\/em>, 87\u2013103. Guadalajara: ITESO\n <\/div>\n
\n Book chapter<\/span>PDF<\/a>\n <\/div>\n<\/p><\/div>\n
\n
\n 2016\n <\/div>\n
\n
\n Not Everyone Can\u2014and Not Everyone Wants to\u2014Participate: Use and Exploitation of the Material Infrastructure of the Political Communication System on the Internet During Guadalajara\u2019s 2015 Electoral Process
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S. \u00b7 In M. M. S. Pal\u00e1u Cardona (Ed.), Media and the Right to Information in Jalisco, 2015<\/em>, 75\u201386. Guadalajara: ITESO\n <\/div>\n
\n Book chapter<\/span>PDF<\/a>\n <\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n 2014\n <\/div>\n
\n
\n Twitter\u2019s Messages During a Governor Election: Abundance of One-Way, Top-down and Auto-Referential Communications and Scarcity of Public Dialogue
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S. \u00b7 Global Media Journal M\u00e9xico<\/em>, 11(22), 42\u201360\n <\/div>\n
\n Article<\/span>PDF<\/a>\n <\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n 2013\n <\/div>\n
\n
\n Analysis of Jalisco\u2019s Political Communication System During Gubernatorial Election Campaigns
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S., and Pal\u00e1u Cardona, S. (Eds.) \u00b7 Guadalajara: ITESO, Department of Sociocultural Studies\n <\/div>\n
\n Report<\/span>PDF<\/a>\n <\/div>\n<\/p><\/div>\n
\n
\n 2013\n <\/div>\n
\n
\n The Communication Battles of the 2012 Elections in Jalisco
\n <\/a>\n <\/div>\n
\n Larrosa-Fuentes, J. S., and Pal\u00e1u Cardona, S. \u00b7 Guadalajara \u00b7 Unpublished\n <\/div>\n
\n Unpublished<\/span>PDF<\/a>\n <\/div>\n<\/p><\/div>\n
\n
\n 2013\n <\/div>\n
\n
\n Virtual Communities and Elections
\n <\/a>\n <\/div>\n
\n Duarte, L., and Larrosa-Fuentes, J. S. \u00b7 Guadalajara: ITESO, Department of Sociocultural Studies\n <\/div>\n
\n Report<\/span>PDF<\/a>\n <\/div>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Since 2006, I have participated in various research projects aimed at understanding how communication\u2014across its different levels and dimensions\u2014structures politics during electoral processes. I have coordinated and participated in research on Mexican elections in 2006, 2012, 2015, 2018, 2021, and 2024. I also conducted an ethnography of the 2016 United States presidential election. I currently lead a collaborative research project… Read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","footnotes":""},"class_list":["post-100","page","type-page","status-publish","hentry","xfolkentry"],"jetpack_sharing_enabled":false,"jetpack-related-posts":[{"id":31,"url":"https:\/\/www.juan-larrosa.com\/en\/","url_meta":{"origin":100,"position":0},"title":"Juan S. Larrosa-Fuentes, PhD","author":"Juan S. Larrosa-Fuentes","date":"13 June, 2014","format":false,"excerpt":"I am a professor-researcher and director of the Department of Sociocultural Studies at ITESO. I study public and political communication, journalism, and communication systems, with particular interest in the contemporary transformations of media and digital platforms. In recent years, ethnography has become an important part of my research. I have\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/06\/Philly.Fall_.2013.02.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/06\/Philly.Fall_.2013.02.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/06\/Philly.Fall_.2013.02.jpg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/06\/Philly.Fall_.2013.02.jpg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/06\/Philly.Fall_.2013.02.jpg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":97,"url":"https:\/\/www.juan-larrosa.com\/comunicacion-politica\/","url_meta":{"origin":100,"position":1},"title":"Comunicaci\u00f3n pol\u00edtica y elecciones","author":"Juan S. Larrosa-Fuentes","date":"7 July, 2014","format":false,"excerpt":"Desde 2006 he participado en diversos proyectos de investigaci\u00f3n para entender c\u00f3mo la comunicaci\u00f3n \u2014en todos sus niveles y dimensiones\u2014 estructura la pol\u00edtica durante los procesos electorales. He coordinado y participado en investigaciones sobre las elecciones mexicanas de 2006, 2012, 2015, 2018, 2021 y 2024. Adem\u00e1s, realic\u00e9 una etnograf\u00eda sobre\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2075,"url":"https:\/\/www.juan-larrosa.com\/proyectos-en-curso\/mocopo\/","url_meta":{"origin":100,"position":2},"title":"Modelo de Sistemas de Comunicaci\u00f3n Pol\u00edtica","author":"Juan S. Larrosa-Fuentes","date":"17 January, 2025","format":false,"excerpt":"Cuando comenc\u00e9 a estudiar la comunicaci\u00f3n pol\u00edtica, especialmente durante campa\u00f1as electorales me adentr\u00e9 en las teor\u00edas propias del campo. En un primer momento estudi\u00e9 las teor\u00edas de los efectos, despu\u00e9s trabaj\u00e9 con teor\u00edas de orden institucional y un poco m\u00e1s adelante me interes\u00f3 conocer sobre comunicaci\u00f3n y opini\u00f3n p\u00fablica. Al\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":877,"url":"https:\/\/www.juan-larrosa.com\/en\/teaching\/","url_meta":{"origin":100,"position":3},"title":"Teaching","author":"Juan S. Larrosa-Fuentes","date":"24 February, 2017","format":false,"excerpt":"I have taught at doctoral, master\u2019s, undergraduate, and high school levels. Since 2002, I have worked at institutions such as ITESO University (tenured full professor), the University of Guadalajara, and Temple University (Philadelphia, PA). I am a bilingual professor with experience in both face-to-face and online teaching. My expertise focuses\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Schuylkill River","src":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/06\/IMG_0041.jpg?fit=1200%2C896&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/06\/IMG_0041.jpg?fit=1200%2C896&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/06\/IMG_0041.jpg?fit=1200%2C896&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/06\/IMG_0041.jpg?fit=1200%2C896&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.juan-larrosa.com\/wp-content\/uploads\/2014\/06\/IMG_0041.jpg?fit=1200%2C896&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":85,"url":"https:\/\/www.juan-larrosa.com\/en\/media-observatories\/","url_meta":{"origin":100,"position":4},"title":"Media Observatories","author":"Juan S. Larrosa-Fuentes","date":"7 July, 2014","format":false,"excerpt":"Media observatories are spaces where professors, scholars, journalists, and citizens study communication and media from different perspectives. From 2007 to 2013, I coordinated Quid ITESO: Critical Analysis of Media, a media observatory of ITESO\u2019s Department of Sociocultural Studies that later became ETIUS: Observatory of Communication and Culture. This section brings\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":297,"url":"https:\/\/www.juan-larrosa.com\/en\/books\/","url_meta":{"origin":100,"position":5},"title":"Books","author":"Juan S. Larrosa-Fuentes","date":"20 September, 2014","format":false,"excerpt":"This page brings together books I have written, edited, or co-authored with other researchers. These publications address topics related to public and political communication, journalism, communication systems, and media analysis. 2025 \u00b7 Co-authored book Public and Political Communication in Times of COVID-19: Press Conferences in Mexico Original title: Comunicaci\u00f3n p\u00fablica\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/P4Hsnc-1C","jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":5,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages\/100\/revisions"}],"predecessor-version":[{"id":3042,"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/pages\/100\/revisions\/3042"}],"wp:attachment":[{"href":"https:\/\/www.juan-larrosa.com\/en\/wp-json\/wp\/v2\/media?parent=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}