Esta semana estaré participando en un taller titulado “Medios digitales, poder y democracia en campañas electorales”, coordinado por Jennifer Stromer-Galley y Andrew Chadwick, dos académicos especializados en comunicación política, así como en otros temas relacionados con la comunicación. Este taller se llevará a cabo el 2 y 3 de julio en la ciudad de Washington DC (EEUU), en donde presentaré el artículo: “Political Deliberation and Conversation between Political Elites and Internet Users on Facebook and Twitter during a Local Election: a Political Communication Systems’ Approach”. Este es un trabajo que contiene una observación cualitativa a las campañas electorales que recientemente acaban de concluir en Guadalajara. A continuación les dejo el abstract y el programa del taller:
Drawing from previous investigations (Duarte & Larrosa-Fuentes, 2013; Larrosa-Fuentes, 2014), this research is concentrated on studying political communication between political elites and Internet users through Facebook and Twitter, in the context of a local electoral campaign. This investigation presents three main contributions. First, it renders information of a political communication process that occurred in an important Mexican city of the Latin American region. Second, the investigation proposes a political communication systems’ model as a frame for studying political communication within social media. This model suggests bounded definitions for the concepts of political conversation and deliberation. Third, online observation and discourse analysis are employed to study political communication between political elites and Internet users in the frame of a local mid-term electoral campaign.
Wednesday, July 1
6pm–7.30pm: Welcome reception at Greenberg House, Syracuse University in D.C.
Greenberg House is located at 2301 Calvert St NW, Washington, DC 20008, United States, about five minutes walk from the Omni hotel.
Thursday, July 2
8.45–9.15: Welcome and Introduction
Andrew Chadwick and Jenny Stromer-Galley
9.15–10.30: Interactivity, Engagement, and Mobilization (I)
Social Media and Political Campaigning: Changing Terms of Engagement? —Michael J. Jensen (University of Canberra, Australia)
Interactivity and Self-Presentation in Social Media Election Campaigns: Comparing the USA and Norway
—Gunn Enli (University of Oslo, Norway)
Like Thy Following: Post-Soviet Political Parties in the Digital Age and Their Elections
—Nelli Babayan (Freie Universität Berlin, Germany)
Chair: Cristian Vaccari (Royal Holloway, University of London, United Kingdom and University of Bologna, Italy).
10.30–11.00: Coffee Break
11.00–12.10: Party Systems and Digital Media (I)
Political Leveler or Force for Normalization? The Effects of Internet Proliferation on Small and Niche Party Electoral Support
—Joshua D. Potter and Johanna L. Dunaway (Louisiana State University, USA)
The Internet and Election Campaigns in Brazil: Lessons from the 2014 Presidential Election
—Afonso de Albuquerque, Eleonora de Magalhães, and Carvalho Marcelo Alves, (Fluminense Federal University, Brazil)
To Approve or to Protest: The Influence of Internet Use on the Valence of Political Participation in Authoritarian China
—Jun Xiang (The University of Arizona, USA)
From Ephemeral Websites to Strategic New Media Deployment by Political Party and Aspirant Campaigns in Africa – Kenya, Nigeria and South Africa
—Okoth Fred Mudhai (Coventry University, United Kingdom)
Chair: Bente Kalsnes (University of Oslo)
12.15–1.15: Media Logics, Campaigning, and Power (I)
The E-Mail-Television Advertising Funnel: Digital Disappointment in American Electoral Campaigning
—Dave Karpf (George Washington University, USA)
Facebook Use in the Brazilian 2014 Presidential Elections: A Comparative Study of the Influence of Polling Numbers on Communicative Strategies
—Patrícia G. C. Rossini, Erica A. Baptista, Vanessa V. Oliveira, and Rafael C. Sampaio (Federal University of Minas Gerais, Brazil)
Individualized Campaigns in a Party-centered System? An Analysis of Candidate Websites in the 2013 German Parliamentary Elections
— Katharina Esau (University of Düsseldorf, Germany)
Chair: Andrew Chadwick (Royal Holloway, University of London, United Kingdom).
1.15–2.30: Lunch Break
2.30–3.45: Party Organizations, Connective Action, and Hybridity (I)
Old and New Media Logics in an Election Campaign: the Case of Podemos in Spain
—Andreu Casero-Ripollés (Universitat Jaume I, Castellón, Spain), Ramón A. Feenstra (Universitat Jaume I, Castellón, Spain), and Simon Tormey (The University of Sydney, Australia)
Digital Communication Technologies and the Scottish Independence Referendum: How, Why and With What Implications?
—Ana Ines Langer, Michael Comerford, and Des McNulty (University of Glasgow, United Kingdom)
The Rise and Fall of Ukrainian Nationalist Parties: An Analysis of Electoral Campaigning and Social Media Discourse
—Larisa Doroshenko, Dmitriy Kofanov, Tetyana Schneider, Dominique Brossard, Dietram A. Scheufele, and Michael Xenos (University of Wisconsin-Madison, USA)
Chair: Andreas Jungherr (University of Mannheim, Germany).
3.45–4.15: Coffee Break
4.15–5.30: Interactivity, Engagement, and Mobilization (II)
Social Media Actions and Interactions: The Role of Facebook and Twitter During the 2014 European Parliament Elections in the 28 European Union Nations —Karolina Koc-Michalska (Audencia School of Management, France), Darren G. Lilleker (Bournemouth University, United Kingdom), Tomasz Michalski, and Jan Zajac
Social Media as Spaces for Mobilization and Citizen Participation in Venezuela —Elias Said-Hung and Jorge Valencia Cobos (Universidad del Norte, Colombia)
The Social Media Paradox Explained: Comparing Political Parties’ Facebook Strategy vs. Practice
—Bente Kalsnes (University of Oslo)
The Dialectics of Online Election Campaigns in Non-Democratic Environments: The Case of Russia
—Jennifer Shkabatur (IDC Herzliya, Israel)
Chair: Jennifer Stromer-Galley (Syracuse University, USA).
Friday, July 3
9.00–10.15: Media Logics, Campaigning, and Power (II)
Campaigns, Digital Media and Mobilization in India
—Taberez Ahmed Neyazi (Jamia Millia Islamia University, India), Holli A. Semetko (Emory University, USA), and Anup Kumar (Cleveland State University, USA)
Styles of Social Media Campaigning and Influence in the Political Twitter Sphere: Linking Survey Data on Candidates with Twitter Data
—Bernard Enjolras and Rune Karlsen, Institute for Social Research, Norway
Four Uses of Digital Tools in Political Campaigns: Routines, Information, Resource, and Symbol
—Andreas Jungherr (University of Mannheim, Germany).
The Popularization of Political Communication on Facebook —Diego Ceccobelli (Scuola Normale Superiore, Italy)
Chair: Dave Karpf (George Washington University, USA).
10.15–10.45: Coffee Break
10.45–11.55: Interactivity, Engagement, and Mobilization (III)
Party Campaigners or Citizen Campaigners? How Social Media Contribute to Deepening and Broadening Party-related Engagement in Comparative Perspective
—Cristian Vaccari (Royal Holloway, University of London, United Kingdom and University of Bologna) and Augusto Valeriani (University of Bologna)
Analyzing the Implications of the BJP’s Use of Social Media to Engage Indian Voters
—Pallavi Guha and Kalyani Chadha (University of Maryland)
Do Candidates Still Avoid Online Interaction? Democracy and Citizen Empowerment Through Communicative Interactions Between Campaigns and Voters in the 2010 Brazilian Presidential Election
—Camilo Aggio (Federal University of Bahia, Brazil)
Chair: Holli A. Semetko (Emory University, USA)
12.00–1.00: Party Organizations, Connective Action, and Hybridity (II)
New Recruits, the Same Old Recruits or a Digital Dead-end? Organizational Ramifications of Online Political Posters and UK Political Parties on Facebook —Benjamin Lee and Vincent Campbell (University of Leicester, UK)
The Digital Public Sphere: A Non-Official Public Space?
—Víctor Sampedro Blanco (Universidad Rey Juan Carlos, Spain) and Mayra Martínez Avidad (Universidad Camilo Jośe Cela, Spain)
The Determinants and Dynamics of Twitter-based Interactions Among Candidates
—Michaël Boireau, Matteo Gagliolo, Emilie van Haute, and Laura Sudulich (Universite libre de Bruxelles, Belgium)
Chair: Darren G. Lilleker (Bournemouth University, United Kingdom) 1.00–2.15: Lunch Break
Note: lunch will not be provided. There is a good choice of places to eat in the hotel and within walking distance.
2.15–3.30: Party Systems and Digital Media (II)
Twitter as a Predictive Tool: a Case Study in the South of England during the UK’s 2015 General Election
—Ivor Gaber (University of Sussex, United Kingdom)
“They’re here…”: Western, Central, and Eastern European Parties on Users’ Social Media Timelines
— Javier Lorenzo Rodríguez (Universidad Carlos III de Madrid, Spain).
#elections: The Use of Twitter by Provincial Political Parties in Canada —Tamara A. Small (University of Guelph) and Thierry Giasson (Université Laval)
Ready, Set, Go! Cyberpolitics Are Ready for the Elections: The Cases of Argentina, Spain and Venezuela in the First Half of the 2015 Electoral Year
— Carmen Beatriz Fernández (Universidad de Navarra, Spain), Andreina Itriago (Universitat de Barcelona, Spain), and Beatriz Nieto.
Chair: Johanna L. Dunaway (Louisiana State University, USA). 3.30–4.00: Coffee Break
4.00–5.15: Interactivity, Engagement, and Mobilization (IV)
Agenda-Setting Under Disintermediation: Evidence from Facebook in the U.S. 2012 Election
—Deen Freelon (American University, USA)
Effects of First Time Voters’ Political Social Media Use on Electoral Behavior –
A Smartphone-based Measurement of Media exposure to Political
Information in an Election Campaign
— Jakob Ohme (University of Southern Denmark), Claes de Vreese (University of Amsterdam), Kim Andersen (University of Southern Denmark), Camilla Jensen (University of Southern Denmark),, and Erik Albaek (University of Southern Denmark)
Affordances of Social Media in Nigerian Fourth Republic Elections —Presley Ifukor (University of Münster, Germany) and Emmanuel Akin- Awokoya (High Tech Center for Nigerian Women and Youths, Nigeria)
Political Deliberation and Conversation between Political Elites and Internet Users on Facebook and Twitter during a Local Election: a Political Communication Systems’ Approach
—Juan S. Larrosa-Fuentes (Temple University, USA).
Chair: Karolina Koc-Michalska (Audencia School of Management, France) 5.15–6.00 Concluding Session
Free discussion involving the whole group.
6.00: Workshop Ends